One of the major differences between PR and journalism is that in PR, a lot of your writing is debated in committee. Words, phrases and meanings are debated, sanitized, “branded” and beaten.
At best, you work to make the ambiguous less so.
It’s frustrating when the ambiguous is made more so at levels above your paygrade.
If it makes you feel better, Journalists are the most wildly lazy people on Earth who will quote everything you throw at them to take up space.